Sometimes buyers need a little help in a big shopping world out there. Instead of frantically search through a complex maze of products and endless flow of ideas, they may prefer to go ahead with an influencer, taskmaster or subject matter expert they regularly follow. According to Statista.com, curated apparel business has the biggest number of customers in Europe, and is expected to grow in the coming years.
Curated shopping, according to the same survey results, has grown in popularity owing to personalization, tailored tastes and preferences. This aspect has led to the growth of a number of curated shopping websites and mobile apps. Welcome to the next generation of Commerce.
Joining this bandwagon is Bangalore-based Thabisa, a growing platform for selling design leading brands. THABISA, meaning “to bring joy”, strives to meticulously select and curate merchandise from select brands and retailers. Members receive curated personalized recommendations on a wide range of product categories including Kitchen & Dining, Bath & Wash, Bags, Kids, Outdoor & Living and Pet. THABISA, a three-months old startup in the home decor space houses some of the finest international brands such as Knightsbridge, Fifth Avenue, Champs Elysees, Las Ramblas, etc. Their leading-edge manufacturing facility is Oekotox- and Sedex certified. THABISA, with inspiring trends and products, is designed to create a shopping environment that is curated, quick and personal. The biggest plus, however, is that shoppers can follower their favourite brands from one place. THABISA also provides free shipping in India for all orders.
By offering the right products, THABISA complements the existing offerings of a brands, and, in the process, allows marketplaces to differentialize themselves. After all, who has the time these days or the attention span to sift through thousands of pages of product backlogs online? Another vital factor missing in most e-commerce sites is the human touch, and you find there is no engagement on a personal level.
Chat bots, powered by AI and Machine Learning, aren’t the answer to what the user is looking for. Thus, shopping curation sites like THABISA enhances the ongoing and intimate relationship between the retailer/brand and the customer. No wonder it enjoys lower return rates, higher order values, stronger identification with a brand and higher customer loyalty. Going forward, curated collections that relate to one’s interests and tastes should help inspire his/her next purchase. At the end of the day, it is their personalized and tailored approach that helps THABISA stay at the forefront of the market.