Car comparison sites in India like Carwale, Cardekho, Cartrade, Zigwheels, Overdrive, Autocarindia, Carkhabri, et al have had their share of success online by providing a platform for car buyers and owners to research and talk about their cars online before they buy or sell their car. Sample this: 3 out of 4 new car customers do a bit of research online before making a purchase, while 43 per cent make up their decision in the research part itself before their first visit to a dealer, according to a research study.
Another study by BCG-CarDekho puts that around 42% of all car buyers consider the Internet as the major source of info for researching and shortlisting cars in the marketplace. Furthermore, newer car models witness an extraordinarily high digital traffic of about 53% compared to the market share of about 37%, the study added.
It is said that some decisions are best left to experts, why not comparing, reviewing and buying cars? Who else can fit the bill perfectly than Narain Karthikeyan, the first Formula One driver from India? Based out of Coimbatore, Narain Karthikeyan founded TorqueX, a car comparison and buying platform with recommendations to make informed car buying and purchase decisions with neutral, unbiased owner reviews, expert reviews, comprehensive feature specifications and comparisons. Hormazd Sorabjee, Editor – Autocar India, joined the team as the co-founder of the car comparison website.
A combined experience of more than 50 years of the founders in the automotive industry has only helped its users compare, review and test-drive everything on wheels from a Tata Nano to the all-new Lexus LX matching individual tastes and preferences. Furthermore, you can check a car’s on-road price, schedule test drives easily and book your car online.
The platform’s car comparison tool is a notch above the rest in terms of the number of top Car Brands, Models, Variants, and features including Comfort & Convenience, Seating, Entertainment & Communications, Tyres & Wheels, Efficiency, Performance and Specifications such as Engine power, Dimensions and Suspension & Chassis. A user has to simply select the brand, model and variant and leave the rest to the tool to perform the required action hassle free. Another filter helps the user select preferences according to the cities in India.
The website boasts of displaying more than 10,000 car variants, 600+ cars sold and 70+ crores GMV (at the time of writing). Right from the entry level model, to sedans to SUVs, to the most premium variants, there is a car for every one in every price bracket, and that, to us, is the biggest plus of Torquex. So if you’re looking for credible, hassle- free and unbiased recommendations and ratings before picking your next car, then this is it!