“Entrepreneurship in women is inherent. They have got tremendous capacity to take risk everything in their life. All they need is just the trigger, and they way to explore it to create history. I am so proud to be a woman myself, with my own unique experiences – good, bad and ugly. All have gone on to define who I am today,” says Prachi Garg, founder of Ghoomophiro.com and Anmoluphar.com, as she records the life stories of twenty women entrepreneurs in her maiden book ‘Superwomen’ (Publisher: Srishti Publishers & Distributors; 12 February 2016).
In a startling report conducted by Forbes India last year, women entrepreneurs make up only 10 percent of the total number of entrepreneurs in the country! “I strongly believe the more we share as women with each other, the more our lives shall be enriched and few might even get inspired from these stories. With this optimist thought of celebrating womanhood, I thought to pen down stories of women who embarked their journeys and made impact in lives,” adds an exuberant Prachi who endorses the idea that entrepreneurship is something that is natural and innate in women.
And rightly so, this spirt is vividly captured in the pages of the book where twenty women entrepreneurs from a gamut of innovative venture areas from selling lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday use online; pet care products to whacky merchandise, from empowerment of indigenous folk art forms, to offering clinical assistance to those in dire need; from image consulting to house hunting; from novel solutions to marketing and corporate communication; from bringing a smile on reader’s faces to making religious rituals lighter; from offering a helping hand to Acid attack victims to free beauty care solutions – these women entrepreneurs have battled against all odds, and reached the pinnacle of success by their sheer grit, pluck and never-say-die attitude.
In a highly lucid and fluid style, Prachi takes readers through the entrepreneurial journey of brands including Happy Hands, Love Not Scars, Your D.O.S.T., Style Fiesta, Pitaraa, Zivame, Tappu Ki Dukaan, Rustic Art, Dermatoses, GrabHouse and many others, thereby breaking apart the ‘toxic sexist’ stereotype that women are fit to play only second fiddle in the entrepreneurial race.
About the Author:
Author Prachi Garg’s love for entrepreneurship started right from her college days. Her first startup ghoomophiro.com, an enterprise where the team organizes corporate tours based on the customers’ budget and requirements offer them with a slew of options. Anmoluphar.com, another startup of hers customizes gifting options online. Being a part of panel discussions related to entrepreneurship and associations with EET India group, DD News, yourdost.com and a brief stint at HT Horizons helped hone her latent skills. Having been featured in YourStory.com, The Indian Express, Femina and many other leading publications, the Exhibit Magazine has hailed Prachi as one of the women who scored big online. Prachi is a computer science graduate from Miranda House, University of Delhi, and an MBA from the prestigious Great Lakes Institute of Management, Chennai.
By The Startups’ Verdict:
If you have stacked Rashmi Bansal’s series of books related to Startup entrepreneurial journey like ‘Stay Hungry Stay Foolish’ and ‘Connect the Dots’ on your bookshelf, ‘Superwomen’ certainly deserves a place along side those books, particularly if you are a wanna be women entrepreneur or already one in the making. And even if you’re someone who has read countless books on entrepreneurship and business acumen, this book will never fail to impress you and is guaranteed give fresh insights on your own entrepreneurial path and leadership journey.
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