Pink Flower, started by Mohamud Rukaya Yasmine, is a startup firm, based out of Chennai, Tamilnadu, catering to the personalized requirements of customers interested in sustainable living using eco-friendly alternatives. Check the brand Pink Flower’s Business Profile, Story & Requirements.
Business Profile – Pink Flower
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சென்னையைச் சேர்ந்த பிங்க் ஃப்ளவர் நிறுவனம், வீட்டு உபயோகம், சுத்தம் செய்தல் மற்றும் தோட்டக்கலை போன்றவற்றுக்கு இயற்கையான, சுற்றுச்சூழலுக்கு உகந்த பொருட்களைத் தயாரித்து வருகிறது.
வீட்டுப் பராமரிப்பு, அழகு, துப்புரவு மற்றும் தோட்டப் பராமரிப்பு ஆகியவற்றிற்கு குழந்தைகளுக்குப் பாதுகாப்பான தனிப்பயனாக்கப்பட்ட இயற்கை, சுற்றுச்சூழல் நட்பு மற்றும் இரசாயனங்கள் இல்லாத தயாரிப்புகளைத் தேடுகிறீர்களா? மொஹமுத் ருக்காயா யாஸ்மினால் ஆரம்பிக்கப்பட்ட பிங்க் ஃப்ளவர் வழக்கமான தயாரிப்புகளுக்கு மாற்றாக பல்வேறு இயற்கை தயாரிப்புகளை வழங்கி வருகிறது.
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Distributors/Dealers/Resellers in Tamilnadu
✓ Name of the Company: Pink Flower
✓ Product-based/Service-based company: Product-based
✓ Industry/Specific area of business: Organic eco-friendly products
✓ Location: Chennai, Tamilnadu
✓ Year of Start:2018
✓ Name of the business founders: S. Mohamud Rukaya Yasmine
✓ Business Mobile/WhatsApp No: 91-9941697533
✓ Email: firstname.lastname@example.org
✓ Company Registration Number (CRN)/GST Registration number: GST: 33ALLPY6805B1Z1
✓ Product Description: Pink Flower manufactures organic, plant-based Floor Cleaner, Dishwashing Liquid, Hair Oils (Aloe Vera, Anti-dandruff, Onion Hair oil for hair loss, Amla Oil for daily nourishment), Shampoo, Cup Sambrani, Agarbathi and Pedicure shampoo for foot care, and Flower Booster, Pest Control Liquid and Powder Fertilizer for garden care.
# Benefits: Eco-friendly and safe
# Target audience: Organic lovers
# Market segmentation: Organic product buyers
✓ No. of full-time employees: 2 (full-time)
✓ Working Days/Hours:10 AM-5 PM, 6 days/week
✓ Address: Sai Arunachalam apartments, Tharamani link road, Velachery, Chennai-42
✓ Pink Flower is looking for the following support:
# B2B Connects
✓ Pink Flower is looking for support in the following areas on a continuous basis:
# IT/Media/ Digital Tech/Marketing
# International Exports/Business Expansion
✓ Pink Flower is associated with the following business communities/forums: By The Startups community, Coimbatore
Business Story – Pink Flower
The inspiration behind starting the business
According to Online Dasher, a website for consumer data resources, global online searches for sustainable goods have increased by 71% in just 5 years. 72% of consumers mention they purchase more eco-friendly products compared to five years ago. 66% of shoppers are now searching for more eco-friendly brands than ever before. Meet Mohamud Rukaya Yasmine, who founded the brand ‘Pink Flower’ which manufactures and markets eco-friendly handmade products.
Having a bagful of degrees and diplomas in the area of Human Resource Management, besides an MA in Public Administration, from several reputed universities in Tamilnadu, Yasmin, based out of Chennai, is a self-motivated entrepreneur, inspired by her mom who is a gynecologist by profession. She is also the founder of Kathija Nikah, a matrimony service platform for minority communities in India. “I believe using green products alone can help reduce, if not fully eliminate, the various human health and environmental issues, says Yasmine, a mom of a daughter. She adds that there is a lack of good eco-friendly alternatives in the market, and rightly so. She puts forth a pertinent question, “Are those so-called ‘big organic brands’ really organic?” This, in fact, inspired the creation of the brand ‘Pink Flower’.
“I believe using green products alone can help reduce, if not fully eliminate, the various human health and environmental issues.” – Yasmine, Founder of Pink Flower
The brand’s products have gained appreciation from some of the friends and relatives of the founder, being the early adopters. However, things haven’t been easy for this startup with marketing challenges in an intensely competitive space. “There wasn’t even any way for me to know if I was targeting the right customers,” says Yasmine.
The biggest plus of the brand so far has been the quality of its products retaining the essential organic nature. Yasmine aims to empower women through her products at various levels. She cites an example of her customers having to tackle the challenge of personalizing house cleaning, and body and garden care, where her range of products offers this possibility in a rather cost-effective way.